The Schweigert Tradition.

When it comes to giving people the best, you could call us traditionalists. Schweigert comes from the old school of thought—make wholesome, traditional meats with the freshest ingredients. This “Old World” tradition is why we can claim that “Schweigert Makes It Better.” Because we do—and have been for more than 60 years.
Already a much-loved favorite in Minnesota, the Schweigert reputation is making its way through the mid-west with the increased popularity of our franks and dinner sausages. Schweigert’s value-added, natural casing category, including brats and sausages, continues to show significant growth by meeting the needs of today’s consumers.
It all comes down to taste, and at Schweigert we start with only the finest meat products. Then, we carefully add the perfect blend of herbs and spices. While artificial liquid smoke may be satisfactory for some, Schweigert uses real, hardwood chips for a memorable flavor that’s sure to impress your customers.
“We take tremendous pride in our Schweigert meat products,” said Kenny Cox of Willow Brook Foods, the parent company of Schweigert. “If you’re going to make a product that people recognize as something they grew up with, it must be consistent with what they remember (if not better).”
Today’s households may have more to do and less time to do it, but tradition and quality are still important. That’s why it will always be important to us to bring the genuine article to you every time.

Frank Talk.
Whether you prefer to call them franks, wieners or hot dogs, you have to agree they’re an American favorite. And with our famous, hardwood smoking process, Schweigert franks are a particularly delicious favorite. In fact, Schweigert is the most popular brand in the Minnesota market. A recognition that’s spreading!

Schweigert Tenderbite Long Dogs are a favorite
with kids, and kids at heart. Delicious and fun-to-eat, Tenderbites are full of flavor.
Superb taste coupled with variety. That’s what Schweigert offers. Our natural casing and skinless
products, made in our Old World traditional formulas, are available in a wide variety to satisfy every hot dog lover. So no matter what you call them—franks, wieners or dogs—Schweigert has one that’s sure to become your favorite.

Brats Are Hot.
Drive through your favorite fast food restaurant and you just might notice a new item on the menu besides the traditional hamburger. Brats are making their way into fast food, and consumers are eating them up. What started as a test in the Wisconsin market for the fast food giant McDonald’s has now spread into the
entire mid-west. Brats have always been a favorite item for cookouts, but now restaurants are catching on to the growing popularity and offering brats on the menu.
Consumers expect variety, and Schweigert delivers. Old World recipe and real hardwood smoking make our brats the preferred choice—and you do have a choice with Schweigert. Try our cured brats or our smoky cheddar brats. We think you’ll agree that “Schweigert Makes It Better.”







Low Carb Diet Craze Healthy For Protein Sales.
Some call it a fad, some call it the only diet that works; but whatever it is, the low carb/high protein diet is creating some healthy advantages for protein sales.
A few years ago, low fat was the main issue, but now thanks to the recent information that high carb/low fat diets may actually have the reverse effect, brats, wieners and sausages are the new diet food.
On the low carb diet, you can eat as much protein as you want. And since no one wants to eat steak three times a day, Schweigert’s 80 varieties of franks, sausages
and brats are a tasty, high protein, low carb alternative.
Promote Schweigert as a delicious way to unload the carbs and load up on protein.

Schweigert Tradition Spreads.
• Schweigert has 3 of the top 4 items in the frankfurter category in the upper mid-west.

• Schweigert is seeing triple digit growth in the
Kansas City, MO, Des Moines, IA, Omaha, NE, and Springfield, MO markets.

• Schweigert’s natural casing category, including
brats and sausages, has shown significant
growth over the past two years.

(Source: IRI Info Scan)